Adding Video to an Application

In today's digital age, incorporating multimedia elements such as videos into applications can significantly enhance the applicant experience. Videos can provide a dynamic and engaging way ti convey information, instructions, or company culture, making your application more interactive and informative. This article will guide you through the process of adding videos to your application, allowing applicants to view them directly within the platform.

In this article:
Why add videos to applications?
Hosting the Video
Retrieving the Video URL & Embed Code
Adding the Video to Your Application
Additional Resources

Why add videos to applications?

Clear Communication of Company Culture

Videos can effectively convey the company's culture, values, and work environment, helping candidates to better understand if they would be a good fit for the organization.

Engaging Introduction to the Role

A video can offer a dynamic and engaging introduction to the job role, explaining responsibilities, expectations, and the impact the role has within the company. This can be more impactful than text descriptions alone.

Personal Connection

Videos featuring current employees or leadership can create a personal connection with candidates, making the application process feel more human and less transactional.

Highlight Benefits and Perks

Videos can be used to highlight employee benefits, perks, and professional development opportunities, making the company more attractive to potential candidates.

Time Efficiency

Videos can reduce the need for lengthy written descriptions and FAQs, saving time for both candidates and recruiters by providing comprehensive information quickly and efficiently.

Hosting the Video

To embed a video within your application, the video must be hosted online. Popular platforms for hosting videos include YouTube and Vimeo. This guide will focus on these two sites, but if your video is hosted elsewhere, you will need to refer to that specific site's instructions for obtaining the Embeddable Video URL.

Note:

The video must be accessible online via an Embeddable Video URL. It cannot be just a file stored on your computer.

Retrieving the Video URL & Embed Code

YouTube

To acquire a YouTube Embeddable Video URL:

1. Locate the video on YouTube you wish to embed.
2. Select Share below the video.
3. Select the Embed Option from the dialogue box that appears.
4. Copy the Embed Code provided.

Vimeo

To acquire a Vimeo Embeddable Video URL:

1. Locate the video on Vimeo you wish to embed.
2. Select Share below the video.
3. Copy the Embed Code from the dialogue box.

Adding the Video to Your Application

Once you have the embed code, follow these steps to add the video to your application:

1. Navigate to Tools>Setup>Applications.
2. Select Edit for the Application in which you would like to add the Video.
3. Select Add Section at the bottom of the page.
4. Select Edit in the Section Bar if you would like to Name this section, Make this section Optional for specific Requisitions, or add a Page Break after the section.
5. Select the Paragraph Field from the left-hand side, then Click and Hold to grab this field. Drag this field to the section you have created.
6. Click Edit on the new Paragraph field.
7. In the Display Label Field, paste the Embed Code from your Hosted Video, then click Save.
8. Enter an Internal name, to make it easier for recruiters and admins to identify the video and section.
9. You will not see this embedded video present in Application Setup, the field will display as blank, see below.  You can view the video by clicking Preview.
10. Preview:
11. You have the option to Move this section to the desired location in your application.
12. Select Save & Close at the top or bottom of the page to save your changes to the Application.

F.A.Q.

How can I test if the video is working properly?

The best way to make sure the video is playing properly is to test out your application with a test candidate. Check out this article.

How to troubleshoot if a video isn't playing/displaying properly?

Videos won't play if there are restrictions in the video where a site has to be added. For example, in Vimeo, if there is an issue you would need to add ClearCompany under allowed domains, (see below).

Additional Resources

For more information on job applications and managing sections, refer to the following resources:

Introduction to Job Applications
Adding and Editing Job Applications Section

"Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text." - How To Incorporate Video Into Your Social Media Strategy

"CareerBuilder survey has found that job postings with videos have a 34% greater application rate (compared to those that don’t)." - Importance of Recruitment Videos